401k Investing Booklet
It used to be about a bull and a bear. Now it’s a menagerie of kangaroos, doves, hawks and even gorillas. VICORP wanted a piece to simplify complicated 401k investing information. This brochure was designed to increase the percentage of employees investing in their 401k fund. I used the idea of architecture blueprints to convey the idea of building a 401k from the ground up.
Shown below: BOOKLET COVER, INSIDE SPREAD