Spec Bowl Championship
VICORP needed to find a fun way to encourage their restaurant managers to learn menu specifications. I designed a fun, colorful logo to reflect the league structure of the competition. Our “leagues” were comprised of local winners combined into regional teams who met in competitions to determine the final championship contestants. To emphasize the fun atmosphere I also wrote humorous copy for the invitations and the badges worn by corporate employees.
shown below: t-shirt, badges, invitation, logo