What do you do after selling a successful business? You start another one. Hope Petrine hired me to build her brand from the bottom up. Her new Pilates business focused on certification and Pilates for an aging population. Building on the logo and gift card design, I designed and wrote the copy for a her website that emphasized Hope’s experience and training. The first pen sketch led to a rough layout created in illustrator. I tweaked the Illustrator rough for the final WordPress site.